Creative Direction, Art, Design, Events, Photography & Production
Conceptual Creative for M•A•C Cosmetics 2014 Brand Days. The 2 day conference focused on Creativity and Innovation with the key to the room setup being a Inspiration and innovation map based on "ism's". Brief was to create a space that was off brand, encouraging participants to experience a wider pattern of thought.
In addition to the Innovation Mural, each participant received a yearbook which outlined their key achievements throughout the fiscal and included inspirational quotes, facts, modes of thinking, definitions of the "isms" and puzzles to stretch their thinking.
Brainstorming sessions were aided by whiteboards in the shape of speech bubbles creating a tangible experience and the typical class room conference setup was replaced with colourful bean bags creating a comfortable environment.