Concept, styling, photography and retouching management of key visuals for visual merchandising, Ecommerce, paid digital advertising and social media. Graphic design of collateral and assets.
Creative Direction and Design: Elise Vaughan
Photographer and Stylist: Elise Vaughan
O&M Glam Suite Event, a celebration of female leaders and entrepreneurs from the hair industry.
Creative direction, event management, creative production, graphic design, sourcing, prop construction, visual merchandising, logistics and team management.
Design Assistant: Natalie Meade
Studio Photographer: Liz Ham
Catering & Beverage: Smile Catering, Grant King
Production Partner: UFO Display, Lisa Marie Turnbull
Press: Retail Beauty; O&M holds Glam Suite event to celebrate women O&M Blog; The O&M Glam Suite Style Icons; O&M Host Media Glam Suite
Video: O&M Glam Suite
Australian Gluten Free Life Christmas Issue 2020
Food styling and Prop Design
Editor and Director: Cara Boatswain
Photographer: Brandee Mier Photography
Branding, creative direction, logo development, graphic design, production management, sourcing and style guide.
Creative Direction and Design: Elise Vaughan
Signwriting: Retroline, Roger Warsop
Creative direction, studio photography, styling, graphic and digital design for M•A•C Cosmetics National Lipstick Day 2020.
Kismet website creative direction, graphic design, strategy and consultation.
Marketing: The Marketing Agents
https://www.kismetmovies.com/
Aveda Invati Advanced launch and Social Media Sendout.
Launch event collateral design for event at Camperdown Commons. Styling in partnership with Frith from Rainy Sunday.
Concept, design, supplier negotiation, material specification and production management of the Pick-A-Jar unit.
Conceptual Development, Industrial Design and Production Management: Elise Vaughan
Australian Gluten Free Life
Food styling and Prop Design
Editor and Director: Cara Boatswain
Photographer: Brandee Mier Photography
AVEDA Blogger Masterclass Graphic and Prop design.
"You are what your skin eats" – Origins Organics Australia Launch with Global Brand President at the botanical gardens glass house. Design and styling in collaboration with Garth Philips.
M•A•C Cosmetics Boxing Day promotion key visual development, styling, photography and design.
Creative Direction and Design: Elise Vaughan
Photography: Elise Vaughan
Design, Painting and Event Management for M•A•C Cosmetics Brand Day.
Clinique FIT launch at Bondi Icebergs with Nike Master Trainer Kirsty Godso and Steph Claire Smith. Event design, production and management.
Letraset scratch down type, acrylic, enamel & gold leaf on canvas. 1. Pageturner, 2. Let him eat cake, 3. Blueprints fingertips, 4. A twist in the primrose path 30 x 40 inches
Colour Harmony Awards concept, rebranding and creative direction. Key visual development of collages to inspire salons to enter the national competition and fuel their creativity.
Creative Direction and Design: Elise Vaughan
Website Design: Stephen Zanata.
Identity design for Sweat Prep sports training supplies line.
Camilla Gypset Collection VIP & Trade Night Invitations. Illustration & Production. Printed by Digital Press with Gold Foil
Packaging design and construction of 27 lip kits.
M•A•C Cosmetics SS16 Trend Presentation Styling, Event design and Event management at La Porte Space.
Event Design and management for Clinique Even Better Foundation Launch.
Conceptual design of the Fruitopia Alive Key Visual for Coca-Cola Companies. An extension to the Frutiopia fruit juice family, Fruitopia Alive was positioned is the free spirited sister. The project involved conceptualising the key visual and extending the concept across multiple point of sale pieces and internal documents
Photography and Graphic Design of album cover.
Creative Direction, Styling and Photography.
IMATS Sydney Bodypainting Showcase Background Design & Production. Incredible Bodypainting by the super talented M•A•C Body painting team lead by Senior Artist Nicole Thompson.
The project involved the conceptual design of the backdrops in collaboration with Nicole. Showcase consisted of 3 Bodypainting styles to illustrate the scope of the practice. Illustration and production involved careful consideration into the style, models, budget and logistics.
Conceptual Creative for M•A•C Cosmetics 2014 Brand Days. The 2 day conference focused on Creativity and Innovation with the key to the room setup being a Inspiration and innovation map based on "ism's". Brief was to create a space that was off brand, encouraging participants to experience a wider pattern of thought.
In addition to the Innovation Mural, each participant received a yearbook which outlined their key achievements throughout the fiscal and included inspirational quotes, facts, modes of thinking, definitions of the "isms" and puzzles to stretch their thinking.
Brainstorming sessions were aided by whiteboards in the shape of speech bubbles creating a tangible experience and the typical class room conference setup was replaced with colourful bean bags creating a comfortable environment.
Coke Live 05 promotional competition collateral created from key visual
Diageo - Slate Bourbon Event Collateral and Launch support from supplied key visual
Annual Awards night honouring the creativity and skill of the Australian AVEDA Salon Network. Event creative and Graphic design.
Collateral, styling, prop design and installation for M•A•C Cosmetics "A Tartan Tale" Holiday collection. Executed nationally for Artist Update Training to conjure inspiration for the Makeup Artists and Support Team.
pipe dream n. An unattainable, fanciful or vain hope, notion or scheme.
For much of humanity, a new world is a pipe dream, safety for the family unit against war or hunger in their homeland is unattainable. On the flip side acceptance by humans for humans within a new homeland can also be out of reach.
Pipe dream is a project focused on humanity and togetherness. A laying down of veins, a new arterial system pumping cultural life blood through the urban landscape. Through semiotic analysis of traditional ideography, visual language is merged, colour is celebrated and it’s placement carefully considered to conjure a correlation to heritage and culture (e.g. flags, ochre, staple food, textiles). What results is the skin to the arterial system which weaves itself through public spaces encouraging the flow of acceptance, and essentially feeding a new infrastructure celebrating the cultural diversity in which this world encompasses. A new language of hieroglyphics, a relearning of language to promote an ever evolving organism that is the world we live in and the global tribe we all belong to.
Visual representations in a variety of languages and indigenous motifs were researched. The icons, symbols and scripts of core concepts of humanity (love, tolerance, knowledge, courage, strength, acceptance, forgiveness, patience etc) were then combined. From Arabic script to Turkish rug motifs. African Adinkra symbols to Japanese Kanji. Western icons to Indigenous Australian symbols of story telling and community. Native American totems and icons to “hobo” graffiti, Indonesian Toraja wood carving symbolism and Maori Kora. These visual indicators have been used for thousands of years to convey core ideals of societies and culture.
Following the essence of the newly formed insignias created for a new world would make the “pipe dreams” of humanity a reality.
This project was a finalist in the 2013 Chippendale New World Art Prize.
Coca-Cola Companies - Fanta SOURS Creative POS executions from Key Visual
M•A•C Cosmetics SS15 Trend Presentation Styling, Event design and Event management at Martin Brown Contempory.